Digital publishing news for October 23, 2013
Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including mobile activations in its print magazine.
Steve Smith explains how it works: “It works this way. Readers download the Digimarc app and aim the embedded camera functionality at an icon on the page to activate the virtual experience and go to product information and a “buy” button. The ShopAdvisor platform then shows readers where the item is available at nearby retailers or online. It also lets readers see price differences among outlets, check price history and even put a “watch” on item for price changes or availability.”
Nokia Announces New Phablets
A phablet is basically a hybrid of a smartphone and a tablet. Their screens are between 5 and 6.9 inches.
At its recent world event, Nokia displayed its new Lumia 1520 and Lumia 1320, two phablets with new updates. Bonnie Cha writes, “Both feature six-inch touchscreens and ship with the latest Windows Phone update, which adds support for large, high-resolution displays, quad core chips and adds another column of tiles, among other things.”
These phablets are expected to be available during the holiday season.
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Hearst Entertainment & Syndication Names New Presidents
Steve Swartz, Hearst Corp. president and CEO, promoted Neeraj Khemlani and George Kliavkoff to co-presidents of the Entertainment & Syndication department.
According to Steve Cohn, the duo will, “Take charge of Hearst’s stakes in A&E Networks (A&E, Biography/History Channels, Lifetime, etc.), One Three Media (with Survivor executive producer Mark Burnett), NorthSouth Productions and ESPN (20% share with Walt Disney Co.). They also manage King Features Syndicate (comic strips that include Popeye) and the company’s Manilla digital mailbox service.”
It will be interesting to see what the pair does with this opportunity.
Google Makes SEO Changes
Google has been making changes recently and publishers have been wondering what this means for their SEO strategy. Even as strategies may be changing, SEO is important.
Eric Enge at Search Engine Watch has listed six changes that may shed some insight on the future of SEO. These are the six changes:
- ‘(Not Provided)’
- No PageRank Update Since February
- Hummingbird
- Google+
- Authorship
- In-Depth Articles
Enge believes, “All of these new pieces play a role in getting people to focus on their authority, semantic relevance, and the user experience. Again, this is what Google wants.”
To learn about each of the six changes in depth, check out the article from Search Engine Watch.
