via XXL
Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.
The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.
So why did Townsquare decide to focus mainly on the digital aspect of XXL going forward? Some of the website’s stats might tell the story. “For Townsquare—a media and marketing group that boasts a stable of 300-plus local radio stations and close to 500 live events and concerts—the deal offers scale both for ad partners and its own marketing efforts. XXL brings 1.3 million monthly unique visitors and an engaged social audience.”
This isn’t the first case of a hip hop magazine getting shut down in print — Vibe experienced the same fate recently.
Read more about this story at Folio.
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