Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different opportunities to users. An article from Ad Week takes a deeper look at both, and shows where each has an advantage over the other.
When it came to engagement, which do you think fared better? Mitchell Reichgut, CEO of Jun Group states that mobile trumps desktop in engagement. “We see mobile video delivering better viewability, completion rates and user engagement than video running on desktop,” he said.
However, in some other extremely important areas like e-commerce, desktop is still leading in popularity. David Hewitt, vice president of mobile for SapientNitro said, “tablets have two to three times higher commerce conversion rates than smartphones, rates approaching desktops, plus they deliver to households with higher discretionary incomes spending roughly 20 percent more per checkout than desktop, so we encourage clients to optimize their sites for tablet.”
See more on the desktop versus mobile debate at Ad Week.
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