via eMarketer
With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
An article from eMarketer shares how US adults use digital coupons, and the numbers are growing. “eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers.”
Do you know which is better for digital coupon usage, tablets or smartphones? According to the article, “This year, 53.0% of the tablet consumer base will use a tablet for coupon redemption, compared to 40.0% of the US smartphone audience who will do so via smartphone.”
Will you be offering digital coupons this year?
Read more about the trend behind digital coupon use at eMarketer.
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