via eMarketer
Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers love to have this feedback so they can serve their audience better. Plus, we’ve seen comments on web pages as helpful elements in better search engine rank. The more comments, the more engagement there is, which means Google potentially sees it as relevant.
An article from eMarketer reports on anonymous comments, saying that “40% of US Internet users said they had commented anonymously.”
Additionally, 88% report revealing their identities at some point while commenting online. However, it appears that offering the option to comment anonymously might be a good idea, as “78% of those who had posted anonymously saying they wouldn’t comment if it was mandatory they revealed themselves.”
Read more about anonymous commenting at eMarketer.
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