via minonline
The latest headlines, personnel changes, and acquisitions from digital magazine publishers
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.
This time around, we’ve scanned the stories at one of our most reliable sources: min. Here’s a look at the latest news from digital magazine publishers:
1. Ad Agencies Look Forward to Growth in 2015
Media and marketing company STRATA recently released a study that says 53% of ad agencies expect to grow in 2015, fueled largely by digital opportunities like video and social.
Indeed, min reports, two-thirds of respondents expressed less interest in print than they had one year ago. Compare this to the 81% who said they were more interested in digital advertising than they were last year.
2. Time Inc. Using Digital Ad Platform for Print
So, can digital magazine publishers save their print counterparts? Time Inc. has opened up its successful data-based digital ad marketplace, powered by Global Exchange, to programmatic buys from advertisers for print ads, min reports.
“The automated print buying is made possible through a partnership with MediaMath, a digital marketing technology firm, and includes audience segments such as women, men, lifestyle, luxury, business/finance and rapid scale (a segment that includes the weeklies and quicker brand messaging to 10-89 million readers),” Bill Mickey writes.
“Segment sizes range from 5 million to 89 million readers and cut across 18 of Time Inc.’s brands.”
Target is the first to purchases print ads through the digital exchange.
3. Meredith Makes More Acquisitions, Promotions
Can anyone stop Meredith? The company recently purchased Shape – along with digital properties of Shape, Natural Health, and Fit Pregnancy – from American Media Inc.
Shape will absorb Meredith title Fitness. Tim O’Connor will be Shape‘s publisher, while Elizabeth Goodman Artis will be editor-in-chief. Eric Schwarzkopf will serve as associate publisher, and Betty Wong VP of brand development.
[text_ad]
4. Is Newsweek in the Movie Business Now?
All digital magazine publishers are focusing more on video, but Newsweek is taking it to the next level, min reports. It will partner with production company Aspire to turn articles into films and TV series.
“It could be a very important revenue stream,” says Editor-in-Chief Jim Impoco.
“What news operation is not looking for another revenue stream? If in the next TV season you see Newsweek in primetime, I couldn’t think of anything better for the brand in terms of marketing. We’re trying to reposition Newsweek as a premium product and to me, that screams premium.”
5. Economist Gets First Female Editor + Marie Claire Hires First Integrated Sales Exec
The Economist, a leader among digital magazine publishers, has promoted Zanny Minton Beddoes to editor. She is the company’s 17th editor in 171 years – and its first female one.
Meanwhile, former Upworthy.com Director of Sales Dana Sergenian-Hingtgen is Marie Claire‘s new – and inaugural –executive director of integrated sales. She’ll be in charge of ad revenues across all platforms.
Can you add yourself to the list of digital magazine publishers with news to report? Contact us, and we’ll add you to our next roundup!
To read more about the latest moves from digital magazine publishers, visit min.
