via Digiday
Under the direction of Editor-in-Chief Pilar Guzmán, Condé Nast Traveler is opening up its editorial to the masses.
According to Digiday, the monthly is starting with 25 outside contributors, with the aim of upping that number to 1,000. The site will launch August 18.
“Historically, it’s been very top-down. We are in the business of producing these highly polished images. Social media has trained our eye to be even more authentic. Our eye has become tired of that totally polished [look],” Guzmán told Digiday. “It’s not like other models where anyone can do anything. They’ll be edited. We’re handpicking them. I think that’s the distinction.”
Contributors will be paid according to traffic benchmarks, with bonus incentives.
To read more about Condé Nast Traveler’s platform approach, visit Digiday.
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