Women’s Wear Daily is reporting that Condé Nast Entertainment has launched Allure’s YouTube Channel.
Alexandra Steigrad writes, “The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics” is a 10-episode instructional channel, while “Cassandra” is a 12-episode show in which online star Cassandra Bankson makes home visits to viewers and gives them a makeover.”
It looks like Allure wants to capitalize on the beauty video phenomenon.
Read more about Allure’s YouTube Channel on Women’s Wear Daily.
