Ricardo Bilton from Digiday has a new article about membership models for magazines.
Bilton writes, “In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams, publishers are increasingly building out tertiary businesses like brand content studios and research products. But at a handful of niche outlets, publishers are experimenting with something more akin to the public radio model: more inclusive membership experiences for its most-avid readers.”
Using the National Journal as an example, NJ now makes upwards of 60% of its revenue from subscriber-based memberships. It’s a predictable revenue source.
This is a fascinating article, and Bilton does a great of breaking down several magazine memberships.
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