via California Sunday
California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some content marketing initiatives that aren’t seen from every other digital publisher.
California Sunday, which focuses on West Coast culture, reports on the story. “California Sunday sprang from Pop Up Magazine, which is not actually a magazine but a magazine-inspired performance series started by Doug McGray, a journalist who has contributed to This American Life, The New Yorker and The New York Times Magazine.”
The brand of content marketing that will place within the print editions and online are “so-called story advertising units.” These will be utilized in live Pop Up shows, too. Now, it seems stories will be more of a part in multiplatform content marketing.
Read more about this form of multiplatform content marketing at Digiday.
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