The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you cover? In order to develop new content and share existing content through new channels, you need a content marketing specialist who is enthusiastic about the material you produce.
The right content marketing specialist possesses key skills needed in the digital landscape. Beyond having passion for the topics you cover, they need to be trained in SEO, social media, online PR techniques and link building.
The image below shows our content marketing specialist for the Flora Daily blog. Rose Harper is an active gardener with a background in public relations and horticulture.
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Her main roles at Flora Daily include authoring the blog, email newsletter and free reports. She promotes these free products through SEO campaigns, which utilize her knowledge of SEO and keyword research.
The content marketing specialist needs to engage the community through social media campaigns. All the articles published on the website should go on social networks so conversations can be initiated and facilitated.
Do you need specific, in-person help learning how to hire the perfect content marketing specialist and get them trained properly? Join us at the Mequoda Bootcamp in New York City on January 24th and discover how you can find the best content marketing specialist for your organization.
