Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …
Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that kind of elite company.
First, I should mention that we’ve helped hundreds of brands become profitable far beyond their expectations. And that’s certainly a goal worth seeking! But it takes a specific kind of publisher to take the Mequoda Method to the very highest level to master it, execute it, and make it their own.
So who is this publisher? There are three critical skills that allow a publisher to become a Mequoda Master.
You must be a master content generator. Many publishers are, or they wouldn’t be in this business in the first place. We find that niche publishers, rather than the big general interest publishers, are in fact the best at guiding a team to create awesome content every single day. So you almost certainly qualify as a master content generator.
You must be expert at running a modest- to large-sized organization. Being a niche publisher doesn’t mean your company can fit into your garage. It means you have executive management skills that allow you to effectively direct different teams performing different functions. And because you manage creative people, it particularly means that you can herd cats.
You must understand the economics of monetizing your great content. This is a different story for some publishers; not everyone grasps the modern digital publishing realities that have created entirely new revenue streams. But perhaps you’re one of the few who is itching to take advantage of those new opportunities, if you could just find someone to help you who knows how.
And that is where Mequoda comes in. We know precisely how to turn great content into publishing riches. As I mentioned earlier, we’ve helped hundreds of brands do just that. We have a very specific method for leveraging content to drive website traffic, engage an audience, and monetize that content. We will serve as your coach as we teach you the Mequoda Method; give you the tools, analytics, and best practices you need to succeed; and cheer as the profits roll in.
Schedule a 30-minute call to ask your most pressing questions – no charge!
Our entire reason for being is to help you succeed. And we’re always on the lookout for the next Mequoda Master who goes beyond success, building a publishing empire from the seeds of content generation, organizational management skills, and an understanding of content monetization. If you think that might be you, keep reading to find out how the process works.
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