Do you have a solid business plan for success in multiplatform publishing?
Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at least not on your own. And fortunately you don’t have to.
There is someone who can build a bulletproof business plan for you, one that’s based on data and decades of experience in multiplatform publishing, yet which is completely customizable to your organization. I’m Don Nicholas, and my company, Mequoda Group, has helped hundreds of media brands build vigorous, profitable, growing multiplatform publishing businesses.
Now we can help you. Schedule an appointment online to talk more about it.
Let me tell you about our credentials for helping you define and achieve your goals, and also about one of the publishers we’ve helped. There’s nothing like a true success story to set an ambitious executive dreaming, is there?
Our Credentials: The Mequoda Method
The Mequoda Method consists of a proven, fully integrated, low-cost, high-efficiency system that helps publishers build incredibly successful online publishing and marketing operations. It’s a system we first deployed in 1997 and have been modifying and perfecting ever since.
You may even be using parts of our system already. But while many of the techniques are simple, the execution is complex. We’ve seen far too many publishers try to go it alone, cherry-picking among our strategies and skills. These publishers are invariably surprised by their lack of success; the moving parts Mequoda has identified aren’t easily separated from each other. And lacking the understanding of how they work together all but guarantees disappointment.
And if you ever think about your exit strategy, you probably already are quite familiar with the reality of the marketplace. Legacy print publishers are selling for 1x or 2x EBITDA if they can find a buyer at all.
Growing multiplatform publishers are getting 8x, 10x, 12x EBITDA, or more!
If you’d like to get in on that, read on.
Let’s talk about that single niche publisher I mentioned earlier:
There once was a flagging publishing operation run by the nonprofit American Ceramic Society. Circulation of their two print magazines, whose revenues were intended to promote the society’s educational mission, had stagnated. The internet seemed to hold promise for shoring up and maybe even improving the operations revenues, but the publisher just wasn’t sure how to get started.
The American Ceramic Society came to Mequoda for help.
What did we do for ACS? We helped them
- Increase the number of publishing platforms from one, the existing print magazines, to seven, including app editions of the legacy magazines, a web portal, a free email newsletter, free reports, DVDs and books
- Increase the number of products from 20 to more than 100
- Grow their site to 150,000 unique visitors per month
- Increase internet visibility from nothing to 26%
- Increase annual revenues in 2005 from $2 million to $3.5 million today
- Transform their stagnant growth to niche dominance!
Best of all, this transformation happened almost immediately after the launch of their Mequoda system website. Says Managing Director Sherman Hall of the early days: “We saw our product sales double in the first year because of the email list growth and online visibility we didn’t even know we were missing.”
We had the mistaken perception that everyone in our field already knew about us. Sometimes it’s good to be wrong.
Could this be your success story? Yes. But you must start with a rock-solid business plan. Here’s how you get one:
The ACS story is the result of our decades of experience in planning and business modeling experience and data allows us to quickly and confidently build business plans for any publisher, B2B, B2C, profit, or nonprofit.
You don’t have to re-invent the wheel. We already know what works, and all we have to do is fine-tune the process for your specific needs. You get a detailed, bulletproof five-year business plan that includes your content strategy, your organizational strategy, your financial goals, and even your exit strategy.
Because we base your plan on the data, best practices, and benchmarks we’ve established and maintained since 1997, there is no guessing.
And when we’ve done that for you, you’ll find you’ve doubled, even tripled, your revenues, quadrupled the number of platforms you operate on, and built a powerful, profitable multiplatform publishing business.
If you like what you’ve read so far, allow me to explain how it all works, and how you can become the next multiplatform publishing rock star, with a bulletproof Mequoda business plan as your guide.
Schedule a 30-minute call to ask your most pressing questions
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