Note: This job description is one in a series of job descriptions for multiplatform publishers. If you operate or plan to operate a Mequoda System, this series of job descriptions will help you build a team that will command and conquer your multiplatform publishing effort.
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work very closely with multiple people – designers and developers – to ensure efficiency.
Job Responsibilities:
- Create policies and procedures involving web projects, data analysis, web server security and data integrity.
- Maintain an inventory of advertisements and manage the ad server software. As many online businesses are running advertisements, Systems Directors often times maintain these ads and set parameters for them within the site’s architecture.
- Debug issues that arise with the performance of the website. This task is incredibly important when e-commerce and member retention is involved with a site. If bugs aren’t addressed as quickly as possible, revenue and conversions will be lost.
- Interface for performance issues. Systems Directors need to be the liaison between IT partners and your company. They will be the ones who address issues with your hosting company or email service provider. Maintaining a strong relationship with these partners will allow your Systems Director to tweak hardware to avoid downtime.
- Trouble shoot the site. This involves areas including content, links, order flows, registration flows and transaction logs. If problems arise with these areas of the site, the Systems Director will make corrections directly or delegate the task to other members of the website systems department.
- Review statistics and monitor analytics. In addition to making sure everything is functioning properly on the website, a Systems Director provides analysis of the website’s business health.
- Plan for future changes to the website. Beyond the focus of day-to-day activities, the improvement of the website as a whole is a necessary consideration for Systems Directors. As the Internet evolves, the Systems Director’s job is to stay current with software and hardware that can improve the success of an online business.
- Analyze costs associated with web development and maintenance. This includes making decisions based on the purchasing of equipment, staffing and new technologies associated with web development and deployment of websites.
