How artistic content producers and publishers can be using content marketing
My love of content marketing goes back to my childhood where a passion for music started. There was something very spiritually moving about artists who create and then share their art with the rest of us. It was this single understanding that led me to learn about music, listen to as much as possible and begin my love affair with what has since been coined as content marketing.
After that brief introduction, let’s fast-forward to modern times and the opportunities artists have with content marketing. For known artists who already have a following, there are some websites that are specifically designed for musicians and music lovers to share live recordings. Archive.org and Sugarmegs are just a few of these sites. The artists found in these recordings are true musicians in the sense that they love creating musical pieces and sharing them with their fans. They aren’t the greedy, mainstream music industry clones that are all too present on radio stations nowadays seeking fame and fortune. They are people, like you and I, who have found their passion and want to spend their days engulfed in it; And be able to sustain that living.
These websites encourage sharing as the artists do and it is a fully legal endeavor. The artists that end up on these websites are able to find new fans and be introduced to people who like the musical genres they reside in.
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Artistic publishing
In addition to the usual social media networks like Facebook, Twitter and LinkedIn, artists could use content management systems to house their art, promote their talents and be found in search engines.
For instance, graphic designers, photographers or visual artists could create their own blog or network of blogs with similar artists to create online art galleries that serve as promotional tools. They can upload their creations; write the meta data and meta title with keywords related to their art, and write a description for each piece utilizing as many sought-after keyword phrases as possible.
If a lot of content is available, an online publication could be created. This publication could constantly promote for artistic products and further develop the community by offering free, exclusive pieces.
Furthermore, this “publication” would act as a promotional tool for all of the artists. They could then try to sell additional pieces or get commissioned by audience members to create pieces within specific parameters outlined by the person.
I’d personally love to see dozens of online, niche publications get developed to help spread art and support artists in the same time.
Additionally, this summer, David Meerman Scott and Brian Halligan released a book called Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. I have not yet read to the book, but as both a Grateful Dead fan and a content marketing fan, I’m sure to pick it up at some point.
The Dead were artistic pioneers of content marketing; who will be the next to follow in their footsteps? Please add your comments to the blog.
And for more on content marketing, we have a new round of Content Marketing 2010 Seminars hitting Denver and San Francisco. Join Don Nicholas as he goes through a content marketing strategy that outlines seven steps to a successful content marketing campaign.
