17 Usability, Card Sorting, A/B and Multivariate Testing Tools from Sandra Niehaus
As you may know, this week we were at the 2009 SIPA 33rd Annual International Conference in Washington, D.C. learning from hundreds of other special-interest publishers and speakers.
In a session called “Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads”, Sandra Niehaus of Closed Loop Marketing gave publishers a handout of 17 tools available for all of your testing needs:
Card Sorting Tools:
Websort – An online card sorting tool that enables you to conduct remote card sorting online. Create a study, send a link to participants, and analyze the results – all through a simple web-based interface.
WebCAT – Reverse card sorting tool that allows a web designer/usability engineer to test a proposed or existing categorization scheme of a website.
Data Capture Tools:
Morae – Easily capture and annotate live moderated usability tests and produce highlight reels
UserVue – Conduct moderated remote usability tests over the web
Silverback – Conduct moderated usability tests, exportable to quicktime (Mac OSX only)
UserZoom (self-serve edition) – Conduct a number of automated usability tests remotely
MindCanvas – Online research service for conducting remote moderated or unmoderated (automated) studies
4Q – A permission based on-exit survey, by Avinash Kaushik that provides an easy to deploy survey with four questions
Survey Monkey – Create online surveys
A/B or Multivariate Testing Platforms:
Google Website Optimizer – Free tool, good for basic and moderately complex tests
Widemile – Platform tool, focused on ease of use for agencies and marketing managers
Omniture Test&Target, Interwoven Optimost and Vertster – Longstanding companies with a number of other integrated services
Miscellaneous Tools:
Gliffy – Create and share wireframes, flowcharts, diagrams and more online
Glance – Easy desktop sharing for Mac & PC useful for web demos
Ethnio – Recruit participant from your website’s traffic
Do you have any other tools that you recommend? Let us know in the comments.
More coverage from SIPA:
SIPA Take Away #1: 17 Testing Tools from Sandra Niehaus
SIPA Take Away #2: Get Your Staff Pumped About Search Engine Optimization
SIPA Take Away #3: Create an In-House Audio/Video Production Studio
SIPA Take Away #4: Membership Website Experience from Mark Ragan
SIPA Take Away #5: Best New Product Development Ideas
SIPA Take Away #6: 10 Ways to Sell One-Shot Products
SIPA Take Away #7: Google Really Does Love Online Publishers
Thanks for posting these, Amanda! Dave – I haven’t had the chance to try SiteSpect yet, but I’ll be sure to check it out. –S
Thanks for the tip, and I appreciate the disclosure 🙂
Doh! You missed an important multivariate testing tool: SiteSpect (http://www.sitespect.com)
The SiteSpect tool enables non-intrusive testing, targeting and optimization … this means analysts have a powerful way to increase the effectiveness of their sites without page tagging, without JavaScript, and without IT involvement!
(Disclosure, I work for the company.)
Dave