Discover new means of content aggregation
A new platform created by Appinions allows online publishers to collect content on specific topics, either from their website or externally on the web.
For instance, The Economist is using the service to create a comment cloud on the topics most widely covered on their website. When the cloud is clicked on, it brings up conversations, links and various stories on the topic.
In addition to pointing users to specific content, the platform creates content itself, which is always valuable to online publishers.
This platform is specifically beneficial for topics that involve a lot of different opinions. These opinions help to create more engagement at the website.
Online publishers have many different options for customizing the widget. They can embed it directly or configure the API to their website. They can also choose to aggregate the content from their website only, or from throughout the Internet.
For more information on this topic, check out Appinions or read this article from eMedia Vitals.
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