The Importance of the Company You Keep
My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call good company.
—Jane Austen
Jane Austen would have a great time at SIPA 2011—June 5-7 at the Capital Hilton in Washington, D.C. (If she registered by tomorrow’s early-bird deadline, of course.)
– Clever people, check. Read what keynote speaker Perry Hewitt says about her role at Harvard: ““Social platforms allow the university to provide unprecedented access to information and open up lectures, performances and news of research and discovery to a worldwide audience. We use these… platforms to tell—and empower others to tell—real and relevant stories about Harvard.”
– Well-informed people, check. From Glenn Demby of Bongarde: “Information is absorbed on the go and in a million different formats and media. IMHO, the quality of the information and analysis we provide is a cut above. But our delivery systems and formats are obsolescent and need to be re-engineered to enable users to process the info more easily.
– Conversation, check. Thirty-plus roundtables—such as Webinar Basics, Planning Your Mobile Strategy and Using Sales and Metrics to Improve ROI—will take care of that.
– And good company, check. Look at just a few of the companies that are signed up to attend SIPA 2011:
Veronis Suhler Stevenson is a leading private investment firm that invests in buyout and structured investments in North America and Europe.
The Motley Fool is a multimedia financial-services company dedicated to building the world’s greatest investment community.
Spectrem Group is an innovative consulting firm specializing in the affluent and retirement markets.
The Hilborn Group is focused on the charitable, nonprofit management, and fundraising sectors in Canada.
FID Verlag GmbH is a large German specialist publisher of information services.
Melcrum is a London-based international research and training business committed to supporting senior-level communicators achieve the rewards and recognition they deserve.
Kiplinger Washington Editors is a publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products.
National Journal has been Washington’s premier source of nonpartisan insight on politics and policy for more than four decades.
Rentrop & Straton is a leading Romanian publisher.
In addition, reps from Harvard and Columbia universities will be in attendance.
And there will be a host of Internet savvy-building sessions including:
– Getting Social: How Your Content Should Be Leveraged on Social Media
– Digital Communications: The Next Frontier for Monetization
– How to Build Your Online Visibility so that Getting New Customers is as Easy as 1-2-3
– Organic Search vs. Paid/Pay-Per-Click: What’s the Difference, and Which Will Work Best for You (delivered by two speakers from The Motley Fool)
– How to Develop a Keyword Phrase Universe…and Why it Matters
– Moving into the Next Information Frontier: How to Launch an E-Learning Business
– Marketing Live & Online Events, Training and e-Leaning Using All Channels
So take pride, improve your sensibility, listen to all the persuasion and register for SIPA 2011 today! And get ready for the best professional conversation and company you’ve had in a long time!
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Early bird ends Friday. Sign up now!
SIPA’s 35th Annual International Conference
SIPA 2011: Cashing in on Content –
Models for a New Decade
June 5-7, Capital Hilton, Washington, D.C.
Register now to get the best rate!
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