David Ogilvy said, ”If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you, we shall become a company of giants.” The lesson? Always hire people smarter than you.
With the millennial generation creeping up and social media becoming so prominent, it’s becoming a widespread trend to hire younger employees who often seem like geniuses simply for understanding new media platforms like Twitter and Facebook. The trouble is—how can you manage a person for a role that you don’t understand?
If you’re a CEO who wants to learn how to monitor your social media staff, whether it’s for time management to strategy, we have a virtual training program for you. Or, if you prefer, a few hours of consulting when you can ask as many questions as you’d like.
In order to strengthen your market position, every business could use a little social savvy. For businesses with competitors who have forgone the strategy, they have a competitive advantage in the biggest ways. Unfortunately for publishers, this is pretty uncommon in big business and more common in small business. So that means if you haven’t put together a strategy, you’re actually the minority.
The big thing still in your way? A little social booster that equips you with everything you want and need to know about how manage socially savvy editors and marketers. And that’s where we’ve got you covered.
If you’d like to train your staff on the best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing company, please contact Kim Mateus, via email or phone (401) 293-0401.
[text_ad]
