Eight new speakers and five bonus sessions announced for the Mequoda Summit Boston 2009
This year the Mequoda Summit moves to the next level with eight new speakers added to the agenda, talking about their own case studies and offering publishers fresh ideas for their online businesses.
Landing Page Optimization
Bob Brady is the president of Business & Legal Reports, which he founded in 1977 during his last year of law school at the University of Connecticut. Along with his colleague Josh Baker, they’ll be presenting a Landing Page Optimization workshop, demystifying the secrets of multivariate and A/B split testing.
Social Media Marketing
In a panel on Social Media and Twitter, Kathy McCabe of the Dream of Italy newsletter and Shirley Brady of BusinessWeek magazine will present alongside Mequoda’s own Amanda MacArthur showing publishers how they’ve all successfully and profitably incorporated social media into their online marketing strategy.
Creating & Marketing Live B2C Events
We’ve also added a session led by David Pyle, VP/Division Publisher for Art, Jewelry + Yarn at Interweave Press who will discuss how he creates and markets his own B2C live events. David has built three exemplary B2C media pyramids.
Integrating Online and Print Media Teams
In this session, Clay Hall, CEO of Aspire Media, Bob Brady of Business & Legal Reports and Charlie Spahr, President of Ceramic Publications Company will collaborate on a panel to discuss how they’ve organized their teams for maximum productivity.
Website Design & Usability Workshop
New for the Summit this year, we’ve put together a panel of Mequoda developers to school publishers on their own websites. In this session, audience members can volunteer their website to be reviewed aloud by the Mequoda team and other audience members.
When you register for the Mequoda Summit, you can also opt to attend our bonus SEO Workshop on Friday, October 9, for a hands-on program that will teach you:
- how to measure the popularity and competition of your main keyword phrases
- how to choose the keyword phrases that are more likely to get your landing pages ranked
- how to write SEO’d headlines, subheads and body copy to create landing pages that not only get lots of love from Google, but also convert visitors into email subscribers
Register for the Mequoda Summit Boston 2009
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