The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as the United Kingdom, Germany and China to attend.
We extend our sincere thanks to all who attended, participated and those who provided us with feedback.
There were many informative and enlightening presentations, so it’s hard to choose the most memorable. Some of the many highlights:
- Our panel discussion on How to Create Best Selling Information Products demonstrated how creative newsletter publishers use their database of information, organized as “minimum information units,” to create numerous additional saleable products.
- The America’s Test Kitchen Media Brand Case Study, as presented by Don Nicholas, was an eye-opener for many. The breadth of the ATK brand and magnitude of its sustained growth in revenues and profits is astounding. It demonstrates how ATK has mastered the use of multiple media platforms to serve millions of customers with two magazines, a series of books, multiple websites, an email newsletter and many DVDs. All of these are part of a sophisticated, consumer-oriented network of products created by Boston Common Press, the quiet little company that owns the ATK brand.
- Our panel discussion on How to Hire, Retain and Integrate New Media Professionals provided new insights into how to staff up for the jobs created in the new media environment, and how to create job descriptions that have “modular” task structures and specific outcomes.
- The World’s Best Kept Copywriting Secrets, presented by Master Copywriter Bob Bly, both dazzled us with his unusual insights into the most effective techniques of persuasion in print and had most of us laughing hysterically.
All in all, our elite faculty of highly successful writers and publishers contributed to an invaluable collection of marketing and publishing wisdom at the Summit.
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