If you’ve been in the publishing industry for a long time, you probably feel like you’ve seen it all. Business models have come and gone and evolved significantly over the decades. In today’s business climate, publishers’ priorities are shifting toward increasing subscription and membership revenue, while new and better ways to develop and market premium content continue to emerge.
For the last nearly two decades, Mequoda has been researching, testing, and continuously improving upon a profitable membership website business model in partnership with our niche publishing clients. We’d like to share what we’ve learned and demonstrate what’s working today for publishers selling digital subscriptions and memberships.
Join us next Wednesday, August 12 at 1pm ET for our FREE 90-minute webinar The Most Profitable Membership Website Business Model.
During the webinar, we’ll provide a condensed summary of the key strategies that are working today to help publishers build a sustainable future for their brands and businesses. In addition to what we hope will be a lively Q&A through Zoom, you’ll also:
- Learn how our publishing partners are using SEO and free content bring in millions of interested visitors each year
- Discover how the magazines we work with are building huge email lists of people who engage daily with their content and brands
- Explore a variety of winning email newsletter formats our partners use to engage free email subscribers and convert them into paid members
- Understand the ways our partners have increased conversion rates with what we consider the best membership website business model
We’ll also share real-world examples of other monetization programs used to grow digital revenue by the publishers we know intimately.
At Mequoda, we are lifelong testers, committed to the continuous improvement of the methodologies we practice and teach. And while it may be reasonable to assume that best practices for audience development and premium subscription marketing haven’t changed in the past few years, they’ve actually evolved significantly. We’ve discovered new publishing and marketing methods that have revolutionized how we market premium content, and how consumers engage with that content. As a result of continuous testing and implementing these new methods, we’ve seen online subscription order volumes double and triple. We’ve seen reader engagement double and triple. And we’ve seen online subscription revenue and profits double, triple and even quadruple.
Register today so you don’t miss out on this event, and please pass this along to colleagues and any friends in the industry who may benefit from this webinar. Seats are limited to the first 97 attendees to help ensure a successful Q&A session at the end of the webinar. Don and I look forward to answering your questions to help you relate our methodology to your organization, mission, and goals. Register for FREE today.
