Do you know how to inventory your business assets?
Five key components go into the process of inventorying your business assets. In order to address your media business, our systems directors start by going through these key components with you. After each is listed in terms of your existing media business, strategies for leveraging those assets are discussed and detailed.
The first key component is your brand. What products does your brand already have? How can these be utilized in the digital landscape to help you build your brand further?
The next is content. Do you have a massive archive of existing print content, or are you starting from scratch with the content you are going to provide to an audience?
The third component is your database, which is the lifeblood for digital publishers. You need to have an extensive database of consumers if you want to sustain your company. Do you currently have a database? Do you know of proven strategies for building upon your current database?
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The next component is sponsors. Do you currently operate with sponsors? Will you have sponsors when you launch or re-launch your online business? Offering sponsor packages can be a major revenue generator if you know how to provide a package that is valuable to all associated parties.
The final component is people. Does you staff understand how to thrive in the digital landscape, or do they need to be trained to understand the most up-to-date strategies for creating content and marketing is online?
If you need these questions answered and help defining all of your current media assets, contact Kim Mateus via email of by phone at 401-293-0401 for assistance.
