Are you familiar with advancements that may change your email campaigns significantly, but don’t know how to make these changes?
Email marketing can be very successful if you have a product or service that people want to buy.
Email marketing can also be very stressful if you aren’t seeing the results you believe are within reach.
The issue with email marketing today is that competition levels have grown significantly in the past years. People realized how beneficial email marketing could be and they jumped on the bandwagon. Of course, there were those who abused the privilege of reaching people directly. Because of this, restrictions were created and processes were developed that protected users, while punishing senders who acted inappropriately.
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Today, there are still great opportunities afforded through email – you just need to get the strategy down right.
Are you segmenting your list? Dropping inactive contacts who haven’t clicked in months? Are you monitoring hard bounces? Have you developed testing options or a lifecycle email marketing strategy?
If you haven’t done the above steps, but you want to, we can help. For consulting assistance to help you develop a comprehensive email marketing program, contact Kim Mateus via email or by phone at 401-293-0401.
