After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on it with ease.
However, consistency may lead to complacence, and if you want your email campaigns to always be as effective as possible, you have to take a critical look at them from time to time.
This can be hard to do – looking critically from within. Testing is one way to make the best decisions based on data, but that only works for activities you are already involved with. How can you act on unused email marketing techniques?
[text_ad]
An email audit is your best chance of doing this. It takes into account proven best practices from publishers.
How relevant are your email campaigns really? According to Jupiter Research [PDF], “relevance-based email messaging drive 60% of all consumers who make impulse purchases online.”
If you’re unsure if your email campaigns are relevant enough contact us for information on a customized email audit. For this information, please direct your correspondence to Chief Content Coordinator Kim Mateus via email or by phone at 401-293-0401.
