Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule helps drive more traffic and keep people engaged with your content.
It’s always necessary to keep a critical eye on your process; are your providing the best content, aligned with paid products and disseminating this information in a proper time frame?
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Is your editorial content based off the products that will generate the most revenue for your online business? These are all questions worth asking yourself while improving upon your email calendar.
We recently updated our email calendar to focus on topics that are most important to online business owners, including revenue generation, audience development, email and metrics. In only a short time, we’ve seen more website traffic, larger amounts of time spent on our web pages and more conversions.
If you need help with developing your email strategy and calendar, contact Kim Mateus via email or by phone at 401-293-04010 for information on our consulting options.
