Choosing the email service provider (ESP) for your business is a more difficult task than many people would think.
For instance, what do the potential ESPs have to offer your business? Will they provide you with a private IP address, or would you be sharing an IP address with others. It’s desperately important to know this and understand your emailing needs. We’d recommend that all online businesses use an IP address dedicated solely to their company, or they’d run the risk of getting penalized or possibly blacklisted due to the actions of others.
Are the ESPs you’re considering CAM SPAM compliant? Do they offer customer support, monitoring and reporting?
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These are all majorly important to the health of your online business. If your ESP doesn’t require customers to be CAN SPAM compliant, you may face major issues from government officials. If you do not have customer support from the ESP, you will have to know a fair share about email marketing and be able to monitor all the activities and metrics associated with your campaigns. This can become quite tedious and time consuming – taking away precious hours from your other job requirements.
If you need help determining what an ESP should provide and possible options to meet your needs, join us for the Mequoda Bootcamp on January 24th in New York City. During this one-day intensive you will learn everything needed for setting up a successful email program.
