Looking for some help with email marketing? Here are a few tips that may help you not only get you’re emails opened, but might also help capture your readers attention after opening.
The 4 Words That Will Get Your Email Opened
“You Are Not Alone”
In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.
Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.
Learn more from CopyBlogger about getting your emails opened here
One of the most important parts of email marketing is ensuring your emails don’t come across as spam. This next article provides some simple tips on avoiding email marketing mistakes.
What 3 email marketing mistakes make you look like a spammer?
Even though it’s on the decline, spam still represents a whopping 85% of email sent worldwide, according to Cisco IronPort.
While you hopefully are not a spammer, it’s a mistake to think that spam does not affect you.
No longer is spam defined only by compliance to relevant legislation. Email recipients now have a say in the matter as well. Tools such as inbox filters, junk folders, blocked sender lists and spam buttons make it easy for recipients to classify your email as spam.
For B2B marketers, these tools are great because they help improve the email experience for your recipients. But they also mean you need to clearly set yourself apart from real spammers.
Learn more from B2B on email marketing here
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Finally, for those of you looking for a more detailed outline on how to write superior marketing emails, Email Marketing Reports has provided 11 free tips on improving your marketing emails.
11 tips for writing better marketing emails
1. Define the recipient
The writing process needs a framework to proceed in: a real or implicit briefing…the whose, whats and whys of the task.
Who will get this email and in what context?
Have they undertaken some specific action (like registered for an event)?
When will they get the email?
How does this email fit, conceptually and in terms of timing, with other emails or related marketing campaigns the recipient might see?
2. Define your objectives
Well, yeah! But this is where I’ve seen (and made) a lot of mistakes.
“Get another email into their inbox” is an objective. So is “raise awareness” or “build loyalty” or “generate sales”.
But are they defined well-enough?
What is it you actually want to happen as a result of this email?
There is a big difference between “tell people about our new service” and “get people to go to Page X and start a free trial of our new service.”
What emotional response or physical action do you want?
The clearer and more specific the objectives, the tighter and more focused the writing process and the resulting text.
Learn all 11 tips for writing better marketing emails from Email Marketing Reports here
