New Paywall At ‘The New Yorker’

via Folio

via Folio

We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls vary, let’s take a look at the new approach presented by The New Yorker.

According to an article from Folio, “the metered system will kick in after six article reads in a calendar month. Existing subscribers already have unlimited access.”

This new paywall launch comes after The New Yorker took its paywall down in July as part of a major site relaunch. At that point users were able to get content for free, which had previously been locked by a blue lock icon.

During the time period when the paywall was down, The New Yorker experienced some interesting things — like registering more subscriptions, a 20% increase in weekend traffic, and a 23% increase in time spent.

Read more about The New Yorker’s paywall launch at Folio. 

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