Discover opinions of apps that may be valuable to your company
Have you invested in designing a mobile app? Do you know how your audience has accepted it?
If you haven’t approached the world of apps yet, there may be good reason to.
A recent article from min online discussed research on apps compiled by MTV Networks and the research firm Latitude.
For this study, which is considered to be a first of its kind, 1,300 app users were surveyed.
Highlights of the study include:
-91% of respondents reported their apps expose them to new things.
-87% of respondents stated, “Apps let me have fun no matter where I am or what I’m doing.”
-77% of respondents reported that apps are their personal assistant.
In turn, these results hold a few larger concepts. First, app users like to fill idle time in their day by taking place in “me focus”. They take the apps they love the most, which are highly personal to their interests, and are able to entertainment themselves as they choose.
Those using apps as a personal assistant have deciphered ways to enhance day-to-day productivity. This is likely based in both a professional and a personal area for growth and success. Apps have the ability to free up more time and streamline the efficiency factor.
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As the article from Latitude puts it, “as mobile technology rapidly innovates, people increasingly envision apps as complementing and transforming traditional media experiences into ‘something new’.”
Since apps are still a newer concept in the world of media, users appreciate the innovation and look to forge new interests and relationships through them.
How users hear about apps
-53% of respondents said they learned about new apps through personal recommendations
-52% of respondents said they looked to user reviews for recommendations
-47% of respondents said they found apps in app marketplaces
-42% of respondents said they found new apps by seeing friends use them
The lifecycle of an app
The study also presented a four-part lifecycle for apps:
-Discover
-Adoption
-Trial
-Abandonment or long-term usage
If an app offers great usability and a sense of fresh to its content, it is more likely the user will use it long-term, instead of resorting to abandonment.
As I asked earlier, have you developed an app for your company? If so, how is it performing with your audience? I’d love to hear your thoughts in the comments below.
