Do you recognize the keys to a sustainable, integrated digital publishing plan?
As a publishing professional, what do you consider to be the greatest areas of concentration for your work? What are the pressing questions you’ve yet to answer?
Digital magazine publishers have to focus on three main parts of their operation: content development, content distribution and data measurement.
-Content development: How do digital magazine publishers make sure their editors and content creators can develop the best possible digital content for their publication? Do you know which content you should start with and the possible enhancement to the content?
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-Content distribution: How will you distribute your content? Will you be utilizing third party retailers and affiliates? Is a subscription right for you – affording the opportunity to internalize audience relations?
Some publishers are creating both replica and replica+ digital editions of their content. Which fits your content, and budget, the best?
-Data measurement: Which digital editions are the most popular and generate the most revenue? Which metrics should be tracked within your digital publishing endeavors?
All of these questions will be answered at our Digital Publishing Bootcamp, July 17-19th at New York City’s Mcgraw-Hill Conference Center.
