Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers creating digital products have focused on developing for iOS and the Apple App Store.
Recent data from Distimo provides insights on the value of selling digital content through the App Store.
The most impressive finding is that Apple’s Newsstand is generating $70,000 per day from the top 100 grossing apps. The top three include The Daily, NY Times and The New Yorker Magazine.
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Next, there is insight on future publishing opportunities. Currently, Apple’s App Store for iPad grosses the most from the US. However, Australia, Canada and the United Kingdom are the top countries following the US. Distimo recommends developers consider this “if they have a one-off or in-app strategy”.
Finally, 74% of the highest grossing apps in the Apple App Store for iPad feature in-app purchasing. This is compared to 80% for Apple App Store for iPhone and 56% for Google Play. Overall, 10% of the apps available for iPad include the in-app purchasing feature.
For more findings from Distimo on iPad data, take a look at their free report.
