Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners have already been using their devices to make purchases. A study from Zmags reported that 87% of tablet owners expected to use their devices for purchasing during the 2011 holiday season. The average shopping amount of these buyers was $325.
Earlier in the month, JiWire reported that 82% of tablet owners they surveyed said they were comfortable making purchases on their tablet device.
[text_ad]
It’s clear that tablets should be a focus for online publishers as the devices are selling and are expected to continue selling at a fast rate for the next few years. And since the current statistics show that tablet owners are typically young and affluent, they are willing and able to buy content and products through their tablets.
Mequoda Group offers training on strategy and development for digital magazine publishers through one-on-one consulting and in-house seminars. For more information on these services, contact Kim Mateus via email or by phone at 401-293-0401.
And for the latest content on digital magazine publishing, subscribe to the Mequoda Daily and our Twitter and Facebook streams.
