A study of satisfaction and usage for the iPad
Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform.
The study, conducted by UM and Time Inc., included magazine readers’ response to advertising on the iPad. The majority of the results were positive as 86% reported “striking photos and bright visuals” being highly regarded as elements that caught their attention.
When it comes to iPad ads, 75% of iPad owners say they are interested in seeing more videos in the ads, while 73% want to view more product feature information and 71% want to see photo galleries and slideshows.
The study also found that the vast majority of iPad owners who read physical magazines were at least somewhat interested in getting editions on their iPad. The study showed that 26% were extremely interested in it, 39% were very interested and 26% were somewhat interested while only 9% reported being not interested.
It looks like the iPad’s revolutionary media-rich capabilities have even revolutionized the way people think about advertisements on the device.
For advertising components iPad users are interested in, take a look at the original article from eMarketer.
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