Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers points out, “global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011.” This is a significant increase for digital, especially since non-digital spending didn’t even account for a one percent increase.
Furthermore, according to PwC, “Digital’s share of total spend will grow from 28 percent in 2011 to 37.5 percent in 2016.” This increase will account for two-thirds of total entertainment and media spending growth to 2016.
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It’s clear advertisers are using the massive online community to build marketing lists and sell products directly. Some of the attributes associated with booming digital audiences include:
-An increase in mobile Internet users. PwC predicts these numbers will double over the next five years, reaching 2.9 billion worldwide users.
-A growth in the tablet market. While print circulation revenue slowly recedes, digital circulation revenue is expected to more than double. This is a result of paid tablet editions of digital content.
Is this the time for magazines to end revenue declines? Please add your insight to the comments below.
