Apps have been touted recently as the beginning of the end for physical media. Although I don’t necessarily agree with that, they play a major part in the evolution of the digital footprint.
The variation in app creation is an interesting feature of these digital products. Apps can be free, or premium editions costing money. They can be highlighting content, or they can be selling specific products. Above all, apps should be media-rich, interactive, and properly functioning.
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In the past, we’ve written about the types of apps and app pitfalls that should be avoided while creating them.
This July in New York City, we will continue the discussion of apps, and their future in digital magazine publishing, during the Digital Publishing Bootcamp. This three-day event features specific sessions on digital publishing, including:
-Conducting a Digital Publishing Audit (Hands-on Workshop)
-Streamlining Digital Asset Workflows (Roundtable Discussion)
-What’s Next for Digital Publisher? (Roundtable Discussion)
-Integrating Digital Publishing: Seven Pillars for Success (Session)
-Choosing the Best Revenue Models for your Business (Session)
-Publishing Digital Magazines: iPad, Kindle, Nook, and Beyond (Session)
-Growing Your Digital Audience – More Fans, Followers, and Subscribers (Session)
-Managing the Customer Experience – How to Automate Practically Everything (Session)
All this content combined prepares you for the next few years of digital publishing transformation.
Register early for the Digital Publishing Bootcamp and receive special early bird prices.
