Watch out app producers, or you may get booted
Is the Apple Store a valued tool in your digital publishing arsenal?
With over half a million apps, it’s safe to say the App Store is an important utility for many companies.
However, Apple recently released a statement saying that it will not tolerate any further abuse of the store by illegal methods.
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As you may be aware, there are some app developers who have hired third-party sources to help promote their apps. Some of these companies have engaged in manipulating App store charts and rankings so client apps would end up in the top 25 most-downloaded apps.
The illegal methods in question typically involve bots downloading an app until it reaches the top of the list. Apple is now saying that any publishers who engage in this act, or pay others to engage in this act, will get their apps booted from the store.
I wouldn’t expect any of our audience members to engage in this process, but I wanted to share this information regardless.
