Digital magazine publishing takes on a new revenue opportunity
It was a bit groundbreaking when Next Issue Media announced all-access pricing in April. The service is currently only available on Android devices, and offers access to over 30 popular titles. Supposedly, iPad will be available in the future.
Following suit on the all-access model is AnyTime, offered by PixelMags. This service is a bit different than Next Issue Media’s all-access offering, and presents a great opportunity for digital publishers.
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First off, AnyTime is launching with availability on Blackberry 10 devices. Support for iOS devices is expected in the future. Subscribers to AnyTime will have the opportunity to read any of the 1,000 magazine titles offered by PixelMags. This gives subscribers more options than they have with Next Issue Media. It will be interesting to see which service draws more subscribers due to the amount of content offered.
Next, AnyTime offers two unique opportunities to publishers: revenue generation based on the time users spend on their magazines, and a rewards program that pays 2-3x the revenue share for including interactive content within the apps.
Which all-access subscription model sounds more beneficial to publishers and users? Please share your thoughts in the comments below.
