Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital publishers, it’s necessary to develop a digital retail network and affiliate networks so you have more sources for selling and promoting your content.
The opportunity to create a retail network is already outlined before you. Amazon, Apple and Barnes & Noble all offer online publishers an easier route to selling products to buyers. It’s true that online publishers will only generate 70% of the revenue from these sales, but they will have a much larger audience of active buyers exposed to the content. If you can accept this profit sharing model, these retail partners could lead to more sales.
Beyond a retail network, an affiliate network of will help you find like-minded audience members. Affiliates may be direct competitors willing to have a mutually beneficial relationship, or they may be companies who have similar products or services.
[text_ad]
For Flora Daily, the potential affiliates are shown below. They are all associated with gardening; some are information products while others present actual physical products.
If you need to learn how to get the most out of your content, develop larder audiences, and build beneficial partnerships, join us at the Audience Development Summit 2012. Seats are filling up fast for next month’s program, so register today.
