How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of your physical content products. If it’s a magazine, you’re likely selling advertising space. If you’re selling DVDs, they are probably going direct to consumer. Is the packaging of these products informing users about your digital content? Are there areas throughout your magazines that ask users to follow you on Twitter, “Like” you on Facebook or visit your website for daily deals?
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All of your products, physical or digital, will help develop your brand, but it’s important to create more engagement with users. Pointing them in the direction of similar content products gives you the chance to do just that.
If you need to learn more about developing your brand family, promoting all of your products in an aligned manner and discover how a multi-platform media strategy can improve the success of your brand, join us for the Digital Content Marketing Bootcamp. This event will take place at the McGraw Hill Conference Center in New York City on January 24th. Register now\, as the lowest possible prices won’t be available much longer.
