Statistics on blog commenting and five tips for developing a better online community
What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable figures? Or do you see a lot of spam and offensive comments?
I suppose the answer depends on your audience. At the Mequoda Daily, we occasionally get some spam put onto the blog, but it’s not often. Our content doesn’t seem to incite too much negativity or offensive statements, like I’ve seen on other blogs – ones that are more opinion-based and less educational in nature.
A recent Ad Age/Ipsos Observer American Consumer Survey addressed the issue of commenting on blog posts by asking 1,003 households the following questions:
-If a news site lets you post comments, photos and videos about stories, how likely would you be to visit?
According to the survey, 13% responded by saying they were either “less likely” or “somewhat less likely” to visit while 37% reported being “more likely” or “somewhat more likely” to visit. There was “no impact” reported by the remaining 50% of respondents.
-How often do you comment on articles or stories?
According to the survey, 65% responded by saying they “rarely” or “never” comment on stories, while 35% reported commenting “sometimes”, “often” or “always”.
Of course, age plays a part in these statistics. For instance, around 60% of 18-24 year olds said they were more likely to visit a post that allows comments while under 20% of individuals over 55 reported the same.
The same trend appeared for those who comment on posts. Younger generations of content consumers were more apt to comment on posts at least sometimes, opposed to older generations.
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What this means for publishers
Since Google has been looking at positive comments as instances of engagement, publishers want to experience them. They want audience members to engage so that a thriving community can be enacted.
However, what about the negative comments that we’ve all seen throughout the web?
According to Ad Age, about 60% of viewers find comments to be offensive at times. It’s obvious that no publisher wants to offend their audience and create negative online environments.
Anil Dash, a writer and entrepreneur from New York City, wrote an article back in July addressing the culture of commenting online and how publishers can help create safer, more constructive commenting environments. The following are his suggestions.
-Employ real humans monitor and respond to your community.
-Create community policies about what is acceptable and what isn’t.
-Have users use accountable identities.
-Use technology within your site so you can easily identify and stop bad behaviors.
-Make a budget that supports having a good community.
What do you think about creating online communities? Should publishers focus more on cleaning up the irrelevant comments that may hinder their communities? I’d love to read your thoughts in the comments section.
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