Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting
Trust me, I’m not saying you aren’t already a decent copywriter.
If you are creating email headlines that get opened; and email content that receives clicks, you’re off to a good start.
The majority of email copywriters can surely use some additional assistance with their craft, and that’s why we’ve brought copywriting expert Mark Everett Johnson back for our upcoming Mequoda Summit East 2011.
If you’ve sat in a session with Mark before, you must know about his “what if” procedure.
During this process, an email subject line is displayed for the audience to see. Then, Mark asks people to critique the subject line by only using “what if” questions. This presents a valid way to explore new possibilities without negatively criticizing someone’s hard work.
Four tips for better copywriting from Mark Everett Johnson
What if your email subject lines were more engaging? You’d probably have more social sharing associated with your content.
What if your call to actions were so good that they were hard to pass up? You’d obviously be generating more sales and revenue, which is completely possible with great copywriting.
Johnson is no stranger to the Mequoda Group. He’s been a featured speaker on a number of webinars and a presenter at past Mequoda Summits.
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During our Email Copywriting Workshop webinar, Johnson supplied a lot of actionable tips. Four of his main points to better email subject line copywriting include:
-Talk about subjects that interest your readers. In doing so, offer something of benefit to your audience and they will likely be more responsive.
-Exhibit a quick and easy way of doing something that benefits your audience members’ lives.
-Supply your audience with solid, newsworthy information that helps them answer a pressing question.
-Strive to arouse curiosity in your audience members, and do it in association with the other steps listed above.
The benefits of participating in Email Copywriting for Editors at the Mequoda Summit East 2011
The lucky individuals registered for the Mequoda Summit East 2011 who are preparing to attend Email Copywriting for Editors with Mark Everett Johnson, will have the opportunity to submit email subject lines that will get critiqued during the session.
As I mentioned before, all critiques are done in the “what if” manner, so you will not feel embarrassed or attacked. Instead, you will receive numerous suggestions for improving upon your email subject lines.
In the past, attendees have been very happy about the tips they’ve received from Johnson and the rest of the attendees. Everyone in the room is in the same boat and we are all prepared to assist and learn new techniques when possible.
For those registered for the Mequoda Summit East 2011 who would like to have email subject lines critiqued during Email Copywriting for Editors, please email your subject lines to Kim Mateus by September 7th.
For those of you who would like to improve your email subject lines with the help of other editors and Mark Everett Johnson, the expert copywriter who’s been credited with creating one of the most successful direct response emails ever, register now for the Mequoda Summit East 2011.
