All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals? Do you have a lot of interaction taking place on your page?
Before diving into Facebook, some publishers sat with their staff and came up with a list of goals they wanted to achieve by using Facebook. Did you do this before launching your page?
Many of the common goals cited for Facebook include driving more traffic, building a community, selling products, obtaining leads, communicating with customers, and managing an online reputation.
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Whichever goals you choose, your page needs to be optimized for them. After the page is prepared, you should begin promotion by informing your email contacts through a campaign, and announce to your blog that your page exists. Tweet about the launch on Twitter, and present something of value that only Facebook subscribers would receive to entice sign-up.
If you are sitting here still wondering about your Facebook goals, or the best practices being used by your industry, consider taking our Facebook for Editors Master Class. This 12 lesson, one-on-one program teaches editors and content marketers how to leverage the social media power of Facebook.
For more information on this WebEx Master Class, contact Kim Mateus via email or by phone at 401-293-0401.
