Twitter for Publishers: Integrating Twitter into your Online Business Strategy to Build Online Community, Manage Your Brand and Build a New Revenue Stream
A 90-minute lesson in Twitter best practices, with case studies from Dream of Italy‘s Kathy McCabe, BusinessWeek’s Shirley Brady and USA Today‘s Brian Dresher
Dear publishing colleague,
I recently learned that Dell has made well over $1 million dollars in sales resulting from their Twitter accounts.
Well, that’s fantastic, but they also have a sixty-person social media team.
Do you have a sixty-person social media team? We don’t.
What we do have as publishers is content. Lots and lots of content. This is why we take so easily to other publishing platforms such as blogs, and now, Twitter.
So we invited a few of our publishing friends to join us for a Twitter for Publishers seminar to discuss how we’ve all used Twitter to build our brands, sales and communities.
There’s a big difference between how big brands manage their Twitter audience and the “netiquette” expected from content marketers. Dell is expected to sell a product, but we’re given higher standards.
In Twitter for Publishers, we start on the basics, and move quickly to the more advanced. Then we invite some of our publishing colleagues in to share with you how they’ve made the most of Twitter in their own businesses.
OR… watch Twitter for Publishers right now when you subscribe to Mequoda Pro
You’ll also get access to over a dozen more online seminars and tools.
Twitter basics you’ll discover:
- How to get started with Twitter and attract new followers
- Twitter lingo and how to communicate like a “Twitter Pro”
- How to set up a Twitter page for your brand that is personal while still holding your brand strong
- How to use @ (reply), # (hashtag), DM (direct message) and RT (re-tweet) to your benefit, but without losing followers
- Who is the best candidate for managing your Twitter account
- How to define which role Twitter should be for you: customer service, marketing, or lead generation
- Which Twitter desktop applications work best for marketers
Then we’ll work on Twitter strategy. You’ll learn:
- How I used Twitter to write this sales letter
- How to pitch a product in 140 characters or less
- Five free online tools you must use if you’re serious about measuring your Twitter success
- Twitter etiquette for marketers (attracting followers and keeping them)
- How frequently you should repost the tweets, and in what duration
- How to balance marketing tweets and conversational tweets
- How to incorporate Twitter into your events for increased exposure
OR… watch Twitter for Publishers right now when you subscribe to Mequoda Pro
You’ll also get access to over a dozen more online seminars and tools.
Publishers sharing with other publishers
In addition to this, we have three guest speakers who have shown great innovation and success using Twitter for their publications.
Brian Dresher, Acquisition Marketing Manager, USATODAY.com
Brian Dresher is part of USATODAY.com’s Online Marketing team and he’s responsible for customer acquisition initiatives, which include content distribution partnerships, RSS, widgets, podcasts, video, instant messaging, and social networking. As a result of these efforts, Brian has helped to bring new users to USATODAY.com and subsequently increase traffic on the site.
Most recently, his efforts have been focused on increasing USATODAY.com’s presence on Twitter and Facebook. By working with USATODAY.com staff to effectively and productively participate in those communities, Brian has helped to increase USATODAY.com’s brand awareness, user engagement, and traffic.
You can keep up with Brian’s latest updates on the DC-area, running, traveling, USATODAY.com, and social media by following him on Twitter at @bdresher.
Kathy McCabe, Editor, Dream of Italy
Kathy McCabe is the editor and publisher of the award-winning subscription travel newsletter, Dream of Italy. McCabe founded the print and online publication in 2002. The newsletter covers everything from villa rentals and cooking schools to museums and shopping for the discerning traveler to Italy. Dream of Italy has been featured by USA TODAY, National Geographic Traveler, U.S. News and World Report, ABC News and more and McCabe has shared her travel expertise with numerous media outlets.
Tweeting as @dreamofitaly, McCabe has made been named one of “50 Great Travel Tweeters” by The Telegraph (U.K.) and “50 Travel Twitterers You Should Follow” by Elliott.org.
Shirley Brady, Community Editor, BusinessWeek
Shirley Brady is BusinessWeek.com’s first community editor. Before joining BusinessWeek in June 2008, she was a writer and editor for the trade magazine CableWorld, where she launched and managed its Web site, Cable360.net. Shirley joined CableWorld from Time Inc., where she was a New York-based writer for People magazine and the Hong Kong-based travel editor for TIME Asia. She also has worked in TV, including writing and producing weekly series for TVOntario and Discovery Channel Asia.
Follow Shirley on Twitter at @shirleybrady and @bwbx.
OR… watch Twitter for Publishers right now when you subscribe to Mequoda Pro
You’ll also get access to over a dozen more online seminars and tools.
When this 90-minute seminar is over, you will be geared with all the tools and techniques necessary to either (1) give your new Twitter account a jump start, or (2) give your existing Twitter account an immediate boost.
We cater our research and best practices specifically to publishers, so this Twitter for Publishers seminar will be jam-packed with tools, case studies and best practices specifically for publishers who are looking to maximize their brand, traffic and revenues with Twitter.
Don’t Risk Guessing
Admit it, you want to know how you can be one of the many companies that have turned Twitter into a new revenue stream.
Acquiring effective content marketing knowledge by using your business as a guinea pig is almost financially impossible. Many companies are hiring “social media experts” or “social media consultants” to get them into the 21st century.
The thing is, it’s not that different from what you’re doing now, and it doesn’t take a full-time job to become successful in social media.
You have a team of editors who are invested in their work and can make it part of their jobs to “tweet” about their articles and products.
We’ll show you how.
OR… watch Twitter for Publishers right now when you subscribe to Mequoda Pro
You’ll also get access to over a dozen more online seminars and tools.
I look forward to “talking Twitter” with you,
Amanda MacArthur
Educational Services Director
Mequoda Daily Network
OR… watch Twitter for Publishers right now when you subscribe to Mequoda Pro
You’ll also get access to over a dozen more online seminars and tools.
