Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
This applies to every business. While the economy tumbles down, it’s really “old business” that suffers, primarily because they’re working on an old business model. Companies like Facebook, Twitter and Apple grew enormously because they began ahead of the curve and stayed ahead of the curve. While publishing companies strive to build a new business model they have to ask themselves where their resources should be allocated at the same time that they’re dwindling down unnecessary staff in order to keep up with expenses.
More things to do with less money? Of course new-age marketing strategies sound like the last possible option. What you don’t want to miss, however, is how large the online publishing circle has become.
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Even brick-and-mortar stores have their own blogs, video shows and wildly successful social media accounts. You’re now competing with infants, as far as business goes. Your fifty years in the celebrity gossip publishing business holds no candle to a quirky Perez Hilton’s 1.8 million monthly unique visitors. And that guy doesn’t even have a publishing company to run!
And let’s not even talk about TMZ’s 8 million.
If you’re ready to train yourself how to run a profitable and community-driven social media campaign, or would like to schedule a WebEx that addresses questions specific to your online publishing strategy, please contact Kim Mateus, via email or phone (401) 293-0401.
