This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; parents wonder how much it will cost; and online retailers wonder if their online stores will be the destination for shoppers.
If Cyber Monday was an indication of this year’s holiday sales, online retailers may be rejoicing since over $1 billion was spent online in total that day.
However, if you’re operating an online business and haven’t seen the sales meter blast through the roof yet, here are some tips to follow.
First off, when it comes to this time of the year, the best thing to do is be proactive. You cannot sit at the computer, twiddling your thumbs and hoping customers will spend money with you. You have to make your presence known to them, especially since so much external competition comes into play.
In order to gain attention, many online publishers and content marketers find success during the holidays by relying on their email communication.
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Suggestions for the holidays
The holidays are a time for giving – so join in. Utilize your catalogue of free products, or even create a special, free downloadable product for the holidays. For online retailers, consider the notion that consumers almost expect a sale this time of year. Contemplate how you can appease them, and still receive their contact information for future correspondence.
For your assistance, we wanted to remind you of our Email Copywriting Basics free report. You can utilize the 21-page white paper’s wisdom to attract consumers via email; this in turn will truly help you maximize your email conversion rates this holiday season.
Email Copywriting Basics is especially handy for avoiding spam filters as we spend an entire chapter on what words to be careful using in email subject lines.
Feel free to give an early gift this season by forwarding this email on to friends or colleagues that may benefit from its content.
