Successful email strategies have multiple components where all work together to create a cohesive program that helps build a list and develop relationships with users.
Although all parts are important, there are two vital actions that need to be taken if you want to prove yourself as a professional email marketer.
First, you need to choose a dedicated, reputable email service provider (ESP). If you don’t your email credibility can be ruined actions from other companies sending emails on the same system. You need a dedicated account to assure the credibility is completely in your hands.
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Second, email whitelisting needs to take place before sending any emails. Top-tier ESPs will often do the whitelisting process for their clients. If the whitelisting process isn’t taken seriously, the sender is more apt to receive spam complaints, which could have negative implications going forward.
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