Facebook + Journalists shares analysis for news organizations
Are you posting your newsworthy content on Facebook? Do you know when the best time to post is?
According to Facebook, more people are turning to their news Pages for information that interests them. With around 750 million registered members on Facebook, posting your content on Facebook’s Pages can help you expand your audience.
In the study conducted by Facebook, 30% of posts in the News Pages ask questions. This is certainly the first step to engagement as it requests the conversation to be continued by the reader. Facebook also stated that News Pages experience 70% more comments than the average post.
According to the study, other popular post types include:
-Seeking input on a specific post
-A call-to-action that involves reading or taking a closer look
-Posts with clever language
-The highlighting of a specific quote (Make it interesting and directed specifically toward your audience.
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The type of posts to create
There are a few News posts that have garnered the most attention from readers. According to the study, one-line postings had a great potential, as the highest-ranked article throughout the entire story was a one-line post, which received 19x the feedback of a normal post.
On average, four-line posts, which include some background information on the topic, saw a 50% increase in feedback.
Creating posts with photos also saw an overwhelmingly high increase in feedback, experiencing 150% more likes and 65% more comments than the average post.
When to publish your articles
As mentioned earlier, it’s important to post your content at the most opportune times. With all the competition on Facebook, between the friends, family and brands people like, the time you publish can have a big impact on whether your content is read or not.
In the test, midday posting seemed to be the most effective. A 65% spike in engagement was experienced at 12 pm and a 50% spike was experienced at 11 am. As the afternoon progressed, engagement dropped significantly, only yielding spikes of 9% at the highest (11 pm.)
The original article from Facebook incorporates other valuable pieces of information for publishers posting on Facebook’s News Page, so take a look at it for this in-depth information.
