Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors should be focusing on daily.
According to Don Nicholas, about 10% of an online editor’s time should be devoted to Twitter. In an eight-hour work day, this would be about 48 minutes.
Are you spending your time on Twitter in the most effective manner? Have you seen success with your social media strategy?
It’s important to note that social media is truly a long-tail approach. I see retweets of old tweets on a daily basis, so I can confirm that the content spread on Twitter carries on, although the newer the content, the more likely it is to get retweeted and potentially indexed by search engines.
By now, many online editors are accustomed to the basics surrounding Twitter usage. As an online editor, marketer, PR professional or publisher, you likely have a Twitter account set up and are probably utilizing a desktop platform like TweetDeck or HootSuite to make engagement, automation and tracking easier for you.
Now that you have the basics covered, it’s time to dive deeper. In our Twitter for Editors webinar, which airs live today at 12:30 pm ET, you will discover 10 steps the top 20 publishers on Twitter share. You will be able to use these steps for your own publication while staying away from techniques that haven’t been successful.
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Twitter for Editors webinar
Amanda MacArthur, Mequoda Group’s Social Media Specialist, has spent a lot of time monitoring the activities of the most successful publishers on Twitter. Her research has yielded 10 steps that each publisher shares. These steps have helped the publishers succeed on the social media platform.
10 steps for Twitter success
The 10 steps Amanda will cover in our Twitter for Editors webinar include:
-Do a Twitter audit
-Learn your lingo
-Write better tweets
-Use Twitter search
-Participate
-Make a list
-Organize
-Get more followers
-Try automation
-Track everything
Twitter for Editors is for you if you have a Twitter account and are participating daily, yet you aren’t seeing the results you’d expect.
Twitter can easily be a top source of website traffic for online publishers if utilized correctly… for information on how to kick your Twitter strategy up a notch, join us today for our Twitter for Editors webinar.
Register by 10 am ET to join us for this informative 90-minute program.
