Discover how age and gender handle click-throughs and “Likes”
Do you remember a time when social media was so new that no one knew how to monetize or what key audiences were?
Since social media is still in its infancy, that time wasn’t too long ago.
Recently, SocialCode, “a full-service Facebook agency working with top global brands and agencies to translate their marketing goals on to Facebook”, released a research study that focused on over four million pieces of data points.
The goal of this study was to examine click-through rates and “Like” rates between gender and age groups on Facebook.
In a press release on Market Watch, Laura O’Shaughnessy, CEO of SocialCode reported, “In general, younger Facebook users are more comfortable using the “Like” button than older users at this point.”
Some of the main statistics from the study include:
-The oldest group surveyed, 50+ year olds, is 28.2% more likely to click-through than the youngest group surveyed, 18-29 year olds.
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-The oldest group is 9% less likely to “Like” something than the youngest group.
-Women are 11% more likely to click on ads than men.
-Men, however, are 2.2% more likely to “Like” an ad than women.
-The 50+ age group for women had a click-through rate that was 31.2% higher than the 18-29 year old age group.
Conclusions
Advertisers with a core audience of women in the 50+ age group have a great opportunity to get advertisements clicked on.
Of course, getting a potential consumer to click-through on one of your ads isn’t the final part of the equation. Content marketers and online publishers need to drive potential consumers to an aligned landing page that has valid information on the product of service. The landing page should be well-optimized with the keyword phrases sought after by the audience and offer great content.
And remember, just because an age group is more likely to click-through, all ads need to be relevant and attention-grabbing.
